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The World AIDS Campaign advocates for the fulfilment of the 2001 UN Declaration of Commitment on HIV/AIDS and subsequent policy commitments on AIDS under the banner "Stop AIDS. Keep the Promise”. It sets the global theme for World AIDS Day held 1 December every year.

UNAIDS founded the World AIDS Campaign originally as a loose partnership of UN agencies, governments and all sectors of civil society to campaign around specific themes related to AIDS. Through significant efforts by civil society partners around the world, the WAC is now an independent NGO based in Amsterdam, the Netherlands.